Posts Tagged ‘sg.ph’
In Jollibee’s latest TV commercial, a cab driver and a returning overseas Filipino worker cross paths and share a common longing for family, leading to a heartwarming ending that perfectly captures the essence of the material’s tagline “Dito ang sarap ng Pasko, Dito and sarap maging pamilya”.
Jollibee partnered with veteran TV commercial director Dragon Pineda in a heart-tugging ad that most Pinoys can easily relate to. The new campaign highlights how Filipinos extend the love and compassion to even those outside their families.
Pineda shares that the leading fast-food chain aims to send out a touching message to Pinoy viewers with the new ad. “It captures the real essence of the Yuletide season, lalo na in the Philippines na ‘yung concept of Christmas is being with your family or if you aren’t able to do that, sharing your gifts to others and making them part of the family,” he says.
Certainly, the tear-jerking ad hasn’t gone unnoticed by netizens. “We’ll be the first to admit it: TV commercials make us cry—and we teared up after watching Jollibee’s latest TV ad,” says an anonymous author in an article posted in news and lifestyle website Coconuts Manila.
“Now if this video doesn’t shake you up even a bit, I don’t know what will,” adds writer Joy Cabaltera-Tagle of Talk Philippines, an independent Philippine-based online news site.
Comments also flooded in via Facebook as hundreds took to the social network to air their sentiments. “I like the message of this commercial. Nakaka-touch,” writes Janeth Kirong Clava.
“The best commercial I’ve seen for Christmas,” posts JC John Sese Cuneta.
Showcasing the Filipino nature of compassion and spirit of family, the Jollibee TV commercial serves to remind everyone of the true meaning of Christmas.
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